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Smart lighting maker Laser drops cost of smart home range

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Australian electronics brand Laser has dropped the price of five key products in its SmartHome range, including bringing the cost of smart light bulbs down to the same as similar standard bulbs.

Laser has significantly reduced the price of three smart LED lightbulbs, a smart wi-fi plug and a smart indoor security camera, attributing the “incredibly successful” result of its exclusive launch into Harvey Norman in late 2019.

Its 10kW B22 and E27, as well as its 5kW E14 bulbs now all cost $10 a piece – as much as a quarter of the price of other smart bulb products on the Australian market.

Along with the Connect Smart wi-fi plug with 2 USB ports which is now priced at $18 RRP and the Connect Smart indoor security camera at $39, it is possible to integrate smart technology into the Australian home for less than $100.

“As a proud and well-established Australian company, we are well positioned to service this category, challenge existing pricing structures, and provide customers with affordable options in creating their connected home, often for the very first time,” said Laser Managing Director Chris Lau in a statement.

“In under a year, CONNECT has become a key driver of the smart home categories through our partnership with Harvey Norman, and today’s price reductions will only continue our drive to make this technology as accessible to as many people as possible.”

The range can be installed with or without a smart speaker to tie together a connected smart home system, says Laser.

However, the range is compatible with both Google Assistant and Amazon Alexa voice commands and is also controllable via Laser’s Connect SmartHome app.

Applications for the Laser SmartHome range include being able to turn on lights via the smartphone app when for example before arriving home or when already in bed, being able to turn appliances on or off when away from home or keeping an eye on a pet using the indoor security camera.


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Bridie Schmidt

Bridie Schmidt specialises in writing about new technology and how it can help solve the problems of carbon emissions and climate change. With a degree in Communications from Macquarie University, and 20 years experience in front end web development, she has freelanced as a web and graphic designer since 2001. She has been writing about electric vehicles since 2018, has a keen interest in the role that zero emissions transport has to play in sustainability and is co-organiser of the Northern Rivers Electric Vehicle Forum. You can email Bridie at [email protected].

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